Insider Scoop: My Focus on the Family Interview with Dr. Gary Chapman

A while back, Gary Chapman and I traveled to Colorado Springs for a taping of their daily broadcast. Here are some of my behind the scenes memories: During the session, the interviewers asked some great questions about the five languages of apology. Gary and I have developed a rapport for interviews like this. Generally, we take turns giving the answers. If we have something to add to the other’s answer, we lift a finger or point to ourselves. When we are asked about teaching kids to apologize, Gary usually points to me and I step in to answer because I have young kids. When theological questions pop up, I point to Gary because he’s a pastor. Read More »

I’m Just Not Feeling It. Why So Many Apologies Fall Flat

Before Gary Chapman and I wrote When Sorry Isn’t Enough, we asked 400 people what they look for in sincere apologies.  We found that their answers fell into these five categories (we call them ‘apology languages’):

  • Apology Language #1: Expressing Regret I am sorry.”
  • Apology Language #2: Accepting Responsibility I was wrong.”
  • Apology Language #3: Restitution-Making Amends What can I do to make it right?”
  • Apology Language #4: Genuinely Repenting I want to change.”
  • Apology Language #5: Requesting Forgiveness Will You Please Forgive me?”
Read More »

Rielle Hunter’s About-Face: Is Her Apology Real or Just Hunting For Book Sales?

  A Quick Recap: Rielle Hunter, the woman who had a child in secret with former Democratic presidential candidate John Edwards, has changed her tune. This comes 6 years after her affair with Edwards. This week, her public defiance has been replaced with remorse. Hunter is so sorry, in fact, that on Tuesday she re-released her June 2012 […]

Mayor Bob Filner Steals the Spotlight From Anthony Weiner

Who could possibly pull the media spotlight away from Let-Us-Deal-With-This-Privately-Anthony-Weiner who is running for Mayor of New York City? It’s the self-destructing sitting mayor of San Diego, Bob Filner. Seven women have come forward accusing San Diego Mayor Bob Filner of what has been described as “truly reprehensible” behavior including groping and sexually charged remarks. Mayor […]

Paula Deen Cooks Up a Half-Baked Apology

A Quick Recap: Deen was deposed in connection with a sexual harassment lawsuit that was filed against her and her brother, Earl “Bubba” Hiers, by a former employee who claims, among other things, that her employers used language in her presence that could be deemed racist. In her testimony, the 133-page transcript of which was […]

Expert: Sergio Garcia’s apology good, but incomplete.

My analysis is featured in article that just appeared in the Greensboro, NC News and Record newspaper. The topic was the sport story about Spanish golfer Sergio Garcia’s apology to legendary golfer Tiger Woods. What had Garcia said to offend Woods? Garcia was asked last week if he would invite Tiger Woods for dinner during the upcoming […]

J.C. Penney Gives a Cheap Apology to America

J.C. Penney launched a 30-second apology advertisement. This is rare. I give them credit for offering a mea culpa. However, they have much more work to do going forward. Our research showed that in order to convey sincerity to all types of listeners, public apologies should include these 5 parts: 1. Expressing regret- Saying “I’m […]